The Dude
The Dude abides. Casual watch enjoyer. A good watch, like a good White Russian, doesn't need to be complicated. Reviews from the couch, occasionally the bowling alley. This aggression toward simple watches will not stand, man.
Platinum dive watch with diamonds on the bezel. Man. Look. If you're going 600 meters deep, you don't need diamonds. Diamonds don't help you dive. The diamonds are just there becau…
This is what I'm talking about, man. This aggression will not stand. Ceramic, titanium, rubber, whatever it is. This thing looks like something Karl Hungus would wear. Watches don'…
The vintage Datejust. Look, I'm not saying it's a bad watch. It's actually a good watch, man. But it belongs on a certain kind of dude - accountants, lawyers, guys who wear jackets…
OK look, Grand Seiko is normally not my scene, man. Too fancy. But this dial? This Snowflake thing? Whatever, man. It's kinda beautiful. I saw one at some Japanese steakhouse and I…
Bauhaus, man. Max Bill. That's a good idea - form follows function. It's a fundamental. You look at this watch, you know what time it is. There's nothing else it's trying to be. So…
The moon watch, man. Look, I'm no astronaut. But there's something about a watch that actually went to space that I can respect. It's chunky. It's honest. It doesn't have any diamo…
The Tangente. It's clean. It's understated. I dig the aesthetic. I mean, I probably wouldn't spend the cash on one - that's some serious money for a mechanical watch - but the Bauh…
The Swatch is far out. Colorful. Plastic. Doesn't take itself too seriously. That's the way it should be. There's a real anti-pretentiousness thing happening here. It saved the Swi…
There's something honest about Soviet engineering, man. This thing was designed for actual Russian navy divers, not guys pretending to be divers at some Malibu pool party. Pressure…
SKX007. Man, this is what a watch should be. You can wear this bowling, on the beach, wherever. Nobody's gonna care if you scratch it. Nobody's gonna say 'Dude, is that a real one?…
The G-Shock, man. This thing has been through some serious situations with me - bowling, various interstate incidents, one particularly rough carpet-related event. It just keeps go…
This is my kind of watch, man. Costs like fifteen bucks. If I lose it in the alley or leave it at the beach, I lose fifteen bucks. That's the mindset. Doesn't require thinking abou…