The Swatch GB001 "Granit" is the inaugural reference of the Original Gent line, launched in 1983 as the watch widely credited with reviving the Swiss watch industry during the quartz crisis. It features the iconic minimalist design with a one-piece…
The Swatch is far out. Colorful. Plastic. Doesn't take itself too seriously. That's the way it should be. There's a real anti-pretentiousness thing happening here. It saved the Swiss watch industry, man. That's a heavy thing to lay on a piece of plastic, but Swatch handled it.
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