FarerDirect from brandFarer ShopifyApr 28, 2026
Shooting The Pilot Series II Launch From A Helicopter
When it came to launching our Pilot Collection Series II, we wanted to shoot the new watches at a thematically appropriate location. But, in true Farer style, we wanted that location to be somewhere that was also outside the norm for this type of launch. So, we reached out to a friend of the brand, Mackie Alcantara, a professional model and helicopter pilot, who we worked with for the launch of
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